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Tiffany Lyman Otten is the Principal of The Otten Collective and a B2B strategy specialist. She is a strategist by discipline and a systems-thinker at heart, with over 20 years of experience across B2B strategy, sales, demand gen, content, branding and marketing ops — in agencies, high-growth startups, enterprise SaaS and her own consultancy.
She leads complex go-to-market resets, stabilizes at-risk revenue programs, corrects demand and RevOps engines, and repositions brands. She created the B2B strategy consulting division inside a large 800+ person agency, and she is often brought in when leadership knows something is wrong but the problem spans too many functions to isolate.
Marketing leaders being pushed to deliver more with less; founders and CEOs building growth engines for companies preparing to scale beyond $10M; commercial brand owners expanding into commercial markets; and sales and revenue leaders who need sales and marketing aligned. Her work spans enterprise software, industrial, healthcare, professional services and PE-backed organizations.
The figures published on this site are 20+ years of B2B strategy experience, 24+ high-stakes GTM transformations led, and $100M+ in client growth influenced.
Three topics: Designing GTM That Works, covering ICP validation, buying committee alignment and demand systems that scale in B2B; Building Resilient Marketing Systems, on marketing ops frameworks that protect what is working and fix what is not; and Leading Through Change, on guiding a team through pressure and transformation without sacrificing culture or performance.
Yes. A typical workshop engagement includes strategic pre-planning, identification of key stakeholders, facilitated working sessions, and a written strategic summary outlining priorities and clear next steps. Workshops are designed to enable teams to execute independently, with optional ongoing advisory support available as needed. Rates and travel terms are listed on the Speaker & Workshops page.
Her model is deliberately un-agency: build it, teach it, return it in-house, then tackle the next hard problem together. She stabilizes the system, transfers the knowledge, and steps aside, on the principle that no brand should be dependent on an outside partner to function.
Use the contact form on this page. Enquiries can be filed as general contact, learning more about Tiffany, booking her for an event, a press and media enquiry, a partnership, or other. Speaking and workshop bookings can also go through the booking form on the Speaker & Workshops page.